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College Marketing Network 31st Annual Conference – speaker line-up announced

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Join us this November to share and learn about the best in college marketing. The College Marketing Network’s annual conference is a fixture in the calendar of many marketers, who say:

  • “This is by far the most relevant, informative and useful conference for college marketing professionals I attend each year.””
  • “The conference was very well organised, with a range of speakers that related to our industry.”
  • “The conference is a great way to discuss current issues with those in the same situation. It allows you to take a step back and think.”
  • “Excellent content and structure – well worth attending. Great networking opportunity too!”

It’s excellent value for money too, compared with similar events – and we have an early bird rate for CMN member colleges PLUS 10% off for second delegates from the same college.*

Speakers are invited as experts in their field, to give you skllls and ideas you can take back and put into practice straight away.Our headline plenary speakers are:

  • Dr Julie Mills, Principal & CEO of Milton Keynes College on Marketing as a force for good in our community
  • Tracy Playle, CEO, Pickle Jar Communications, on Developing an empathy-led approach to your digital engagement strategy
  • Emma Leech, Director of Marketing & Advancement, Loughborough University, on Content clout, the power of PR and how to do more with less.

Practical workshops will include:

  • Active IQ EPA Button
  • Making the most of rebranding and repositioning post-Area review – Tom Bower, Head of Marketing, Telford College
  • Using LMI to engage prospective students – Stephen Lockhart & Tim Ketterer, Directors, Float
  • How to set up successful PPC campaigns – Chris Barcroft, Head of Digital, Lesniak Swann
  • Improving web user experience and digital optimisation – Ben Duhig, Director, Blue Soup Media
  • Moving from an advertising to a content strategy – Lee Parker, Marketing Manager, Milton Keynes College
  • 5 quick wins for digital PR in colleges – Rachel Till, Extend PR & Marketing
  • A practical guide to the marketing aspect of merger – Jane Williams, Group Head of Marketing, Chichester College Group (CCG)
  • Creating an engaging content plan – Darren Gallagher, Deputy Head of Marketing, Exeter College
  • Facebook advertising to promote open days – Sam McKay, Marketing Manager, Guildford College Group & Alex Vinall, MD, Air Social.

FEAwards logo 2018 PLUS exhibition, networking, and the FE First Awards 2018 for college marketing in the evening.

Venue: Hilton Warwick/Stratford-upon-Avon
Date: Monday 26th November 2018

Don’t miss out – book now at www.m-network.org/cmn-conference. It will be money and time well-spent!

Conference and FE First Awards supported by AoC, Forward & Thinking, Pathways by Float, Air Social, Aston University.

 

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